Introducing the speakers
Anita Prinzie
Anita Prinzie is innovation manager at solutions-2 and visiting
professor at Ghent University. Anita obtained a PhD in Applied Economics from the
University of Gent specializing in data mining and analytical Customer Relationship
Management (aCRM). After her PhD she worked as a visiting academic
at Monash University (Melbourne, Australia). Anita also worked as a post-doctoral
researcher at Ghent University and Manchester Business School where she analyzed
and optimized online customer decision-support systems within the retail sector.
Anita’s main expertise is data mining and predictive modelling
with applications in analytical Customer Relationship Management (aCRM). Most recently
she is interested and responsible for social media mining and natural language
processing at solutions-2.
solutions-2
Dirk De Muynck
Dirk De Muynck is a communication professional with 16 years of experience within
the Volvo Group, where he serves the role of Global Reputation Intelligence
Director. His focus is set on a systematic assessment of Volvo Group’s
reputation. Through understanding stakeholder perceptions and how these are formed,
he aims to maintain and defend reputational capital, working with contingency planning
and risk management. As much as “products” are driving discussions, so does “reputation”.
Therefore he advocates for the shift from Business-to-Business towards Business-to-Society
as the society at large is shaping Volvo Group’s reputation instantly. Prior to
starting up the Reputation Intelligence function at Volvo Group Headquarters, he
was part of the Volvo Group EU representation office in charge of Communication
and Opinion Building activities towards the EU institutions. He is a member of the
International Association of Business Communicators (IABC) , the
European Association of Communication Directors (EACD).
Volvo Group
Gys Godderis
Born in 1976, Bruges, Gys Godderis has come a long way from his days of having a
one-man office in a small room in Ghent. He was the founder of POLARIS Creative
Solutions, an agency based design studio. Today POLARISNATION Creative Companies
is a creative marketing group with the headquarter in Belgium.
It’s a full-service agency representing creative and technical talent in the fields
of brand marketing, communication design, ICT and advertising,
working on projects around the globe. It is his responsibility to align the company,
internally and externally, with his strategic vision. Gys studied at KUL, Sint-Lucas
Ghent and UFT Toronto and is also a father of a son, piano player and comic collector.
Karin Bruyr
Karin Bruyr is business development manager at solutions-2. Prior to joining solutions-2,
she worked as a market intelligence director at Telenet Belgium and was responsible
for the Market Intelligence department at Toyota Motor Europe in Brussels, Volvo
Car Corporations.
solutions-2
Lieve Hendriks
Lieve Hendriks is head of marketing & pr at Studio 100. Before,
she worked at Music Hall where she was responsible for marketing.
Studio 100
Maarten Leyts
Maarten is CEO and founder of Trendwolves, experts in European
youth culture and youth trends. Trendwolves‘ consultancy offers youth research and
intelligence, youth and job marketing, concept development, strategy support and
advice in co-operation with young people. His specialties are Youthculture , Youthtrends
Youthmarketing and – Communication and Youth Consumer Technology Trends
Trendwolves
Nicole Huyghe
Nicole Huyghe is the founder of solutions-2, an International Consultancy Company
offering statistical services. Nicole, who has an Engineering degree from the University
of Gent and an MA in Applied Statistics from the University of California at Berkeley,
has more than 16 years experience in statistical consultancy, analysis and training.
Prior to starting solutions-2 in 2002, she worked for Procter & Gamble, NOP World
and Morpace International. Her main expertise is multivariate analysis, mainly related
to customer satisfaction, segmentation, brand positioning, new product development
and pricing research. Nicole regularly gives training courses on a variety of topics
related to statistics and statistical software. She is partner of the European
Pricing Platform (EPP) . She is very aware that most people find statistics
unattractive and difficult. However, on numerous occasions she has been very successful
in explaining the benefits and how it can be used effectively. Simple terminology/
and a clear link of the results to the objectives of the study are the key elements
she focuses on. Clients describe Nicole as "someone who can translate stats
into everyday English".
solutions-2
Sigrid Van Den Houte
Sigrid Van Den Houte holds a degree in marketing & management and has been active
in several Marketing and Communications roles over the past 20
years. She started her career at Texas Instruments and became after 4 years head
of marketing-communication at Compaq/HP. During her 8 years at the company, she
held several positions in marketing, business development and communications. Afterwards
she became Director of Marketing Communication at Mobistar, a leading Belgian mobile
communications company, and one of the strong local consumer brands. Sigrid gained
retail and shopper marketing experience while she worked as Communications Director
of Carrefour Belgium. She helped the company in their new marketing positioning
and the reinforcement of their brand on a local level. Since early 2010, Sigrid
has joined Telenet, the leading Belgian cable company, where she is holding the
position of Vice President Brand, Media & Communication. Sigrid
is 44, and besides being an enthusiastic marketer, she is also married and a mother
of 2 sons.
Telenet
Sylvie Verleye
Sylvie Verleye studied Germanic languages. Before starting her career as a presentation
coach she worked for IBM and an executive search office. For 7 years
she worked as a news anchor for 2 television channels. Currently
she runs her own presentation company Simply Talking.
Simply Talking
Veronique Hoste
Veronique Hoste is Professor of Computational Linguistics at the
Faculty of Translation Studies of the University College Ghent. She is also the
director of the LT3 language and translation team at the same department.
Since Fall 2010, she is appointed as part-time visiting professor at Ghent University.
She holds a PhD in computational linguistics from the University of Antwerp (Belgium)
on "Optimization issues in machine learning of coreference resolution" (2005). She
has a strong expertise in machine learning of natural language,
and more specifically in co reference resolution, word sense disambiguation, multilingual
terminology extraction, classifier optimization, etc.
University College Ghent