From Buzz to Biz
Social media such as Twitter, Facebook and blogs are becoming more and more popular and should no longer be neglected as data sources. Smart companies draw insights from these social conversations and thereby can go from “buzz” to “biz” (business).
Brand & communications monitoring and reputation management
In the past, companies tracked their brand reputation using surveys. With the rise of social media platforms, much faster feedback can be achieved. Monitoring what people say about your brand or event on platforms such as Twitter and Facebook, allows almost real-time brand reputation management.
Social media mining allows us to measure the ROI of a marketing event, the success of a conference, the general impression of a sports event or musical performance and this from people’s reactions and shared experiences on Twitter, Facebook, LinkedIn, etc. Moreover, we can add value to your events by combining an individual’s experiences across multiple social platforms to understand their complete experience. And why not sharing these group experiences and insights with those who were unfortunate and could not attend the event? A world of opportunities to grow your business, by only using what people say.